We’ve been fairly fortunate in that most of our customers actually understand at least a little of what is involved in our shooting. But every once in a while, there is that one special person who thinks that because he can buy a camera for $100 and get his prints at Costco for a few pennies, that we should only charge what Costco does.
Here is a fairly definitive article that explains just what goes into work:
And in our case, add in the beating that our equipment takes at the dirt tracks we cover. Let’s face it, a dirt track is not an ideal environment for $5k cameras and lenses, and they don’t last nearly as long as they should.